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object, genre: |
DVD, Music |
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| task: | Design of sleeve, DVD-label, a claim and several promotion materials | |
| company: | absolut records, Germany, distributed by Universal Music | |
| notes: |
At first we had these teenagers on the sleeves. But very fast the sales management realized, that the target group also consists also of many people older than 16 (think of the karaoke hype in asia). So I redesigned it to the version with my 3D microphone. I also created the claim "interactive Karaoke - everything else is just playback" - in german "interactive Karaoke - alles andere ist nur Playback" for the series. |
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